Friday, November 5, 2010


Nokia extends its Ovi Life Tools service to Africa, following successful launches in India, Indonesia and China. The subscription service provides users with health, agriculture, education and entertainment information and is designed to help improve users’ quality of life and prosperity.

The healthcare service include information and advice on mother & childcare, health, fitness and diseases. Users can tailor the service to their needs by entering their sex, age and other relevant details. The agriculture service allows subscribers to specify the crops or commodities they are interested in, their location and the preferred language for messages. English learning can be provided in Easy, Medium and Difficult levels, according to the user’s proficiency. The entertainment services includes local and international football information (personalised around the subscriber’s favourite team), music, entertainment news and jokes. The service will be available in English, Pidgin and Hausa.

In Nigeria the service will be offered through two of the country’s largest operators, Zain/Airtel and Glo Mobile, at the affordable price of NGN250 per month for the Agriculture service and NGN200 per month for all the other subscriptions. 

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